Whipple’s Personal Super Bowl Ad Meter Predictions.
Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when...My All-Time Fave Super Bowl Commercials
I’ve just spent a good bit of time on a site that has pretty much every Super Bowl spot that’s ever aired. I concentrated on just the last ten years of spots; looked at ’em all, one after another kinda like they do in award shows. After awhile all...Okay, So These Two Creatives Walk Into A Client’s Meeting Room…
Last week I posted an old video of myself doing stand-up comedy back in 1981. As I said then, my brief foray into the world of stand-up was one of the best things I did to accelerate my career in advertising. (This, in spite of that final horrible night, one drenched...What I Learned About Presenting from Doing Stand-Up.
Back in 1981 and ‘82, I had a short career in doing stand-up. My days on stage started off pretty well but ended in disaster, in a blizzard that happened on Christmas Day. Doing stand-up was actually one of the best things I ever did for my advertising career. In...Cool New Must-Read Book. (But First, This Metaphor.)
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
