Guest post from Ryan Carroll on why you need to be more than just a CW or an AD.
Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people. • • • • • • • • • • • • • • • • • • • • • • • • • • T-shaped...Guest post: Ryan Carroll, GSD&M, on getting hired.
I met Ryan Carroll when I worked at GSD&M in Austin. He was a young writer then, and now he’s a big shot, group creative director and won’t take my calls. It was his team that came up with last year’s Radio Shack spot on the Super Bowl:...Don’t Show me Something-About. Show me Something.
“So we have this idea, okay?” says the young creative to the creative director. CD goes, “Great. So what do you have?” Creative says, “Well, okay, it’s not totally formed yet but it’s something about … “ Let’s hit pause on this scene right here, shall we? Roll the...How Not To Suck as a Creative Director.
I think it’s a shame that so many people, when they become creative directors, forget what it was like being a creative. Most of them seem to forget what it was they themselves most needed, back when they were a workin’ creative. They forget what it was like. They...A Condensed List of Some of the Stuff I Teach at SCAD.
I once read that smart companies should give away what they know. I didn’t get it at first but the more I read, the more I saw how these “generous brands” actually attract paying customers. Cool. So, with that in mind, here is a condensed version of...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
