by Luke Sullivan | Nov 16, 2015 | Creativity, Luke Sullivan Speaker
Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students...
by Luke Sullivan | Nov 10, 2015 | General
Hello again, Nancy C., of Hackensack, New Jersey. Thanks for your patience. As you — my remaining reader — know, it is a cardinal sin for bloggers to go any length of time without a new post. A blog can fall off the public’s radar. Audiences tend to...
by Luke Sullivan | Aug 20, 2015 | Advertising, Creativity, Digital, General
“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect;...
by Luke Sullivan | Aug 6, 2015 | Advertising, Digital, Education
In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,...
by Luke Sullivan | Jul 16, 2015 | Advertising, Creativity, Education, Luke Sullivan Speaker
Just got back from a fun speaking trip to Jacksonville and their AAF club. As always, I tell the audience I’ll send a signed copy of Hey Whipple, Squeeze This to the person who writes the funniest tweet during the talk. And by funny, I told ‘em, hey, if you think I...