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Speaking at Brand Week in Istanbul Thursday.

by Luke Sullivan | Nov 16, 2015 | Creativity, Luke Sullivan Speaker

Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students...

Site Redesign Keeps Area Blogger Offline for Months. (Remaining Follower, Nancy. B., Looks Forward to New Design.)

by Luke Sullivan | Nov 10, 2015 | General

  Hello again, Nancy C., of Hackensack, New Jersey. Thanks for your patience. As you — my remaining reader — know, it is a cardinal sin for bloggers to go any length of time without a new post. A blog can fall off the public’s radar. Audiences tend to...

A very cool quotation from Faris Yakob’s cool book “Paid Attention: Innovative Advertising for Digital World.”

by Luke Sullivan | Aug 20, 2015 | Advertising, Creativity, Digital, General

“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect;...

SCAD student helps me secure photo for chapter titled “Surviving the Digital Tsunami.”

by Luke Sullivan | Aug 6, 2015 | Advertising, Digital, Education

In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,...

Top 5 Tweets from folks in Jacksonville. (Frankly, some of these people were just mean.)

by Luke Sullivan | Jul 16, 2015 | Advertising, Creativity, Education, Luke Sullivan Speaker

Just got back from a fun speaking trip to Jacksonville and their AAF club. As always, I tell the audience I’ll send a signed copy of Hey Whipple, Squeeze This to the person who writes the funniest tweet during the talk. And by funny, I told ‘em, hey, if you think I...
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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