by Luke Sullivan | Dec 24, 2015 | Radio Reel, Whipple Fifth Edition Radio
“Grow Up”
by Luke Sullivan | Dec 24, 2015 | Radio Reel, Whipple Fifth Edition Radio
“Directions” “Monkey Juice”
by Luke Sullivan | Dec 21, 2015 | Advertising, Commentary, Digital
Content-Schmontent. Yes, the smart brands will continue to produce content that is helpful, beautiful, engaging, and useful. But content can be clutter just like ads and just posting cool content on the site-of-the-month probably isn’t going to be enough to...
by Luke Sullivan | Dec 11, 2015 | Advertising, Digital, Education
I got my first job in the business in 1979. Some kid out there just went, “Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on...
by Luke Sullivan | Nov 21, 2015 | Advertising, Education, Portfolio
I’ve seen a pattern in student books over the years. The first of these two common mistakes is in the set-up, in a section students commonly title “the insight.” Most of time these read something like “People buy this product (for example) because it’s the quickest...
by Luke Sullivan | Nov 16, 2015 | Creativity, Luke Sullivan Speaker
Happy to be in the line-up for Brand Week, Turkey’s main advertising event for the year. I’ll be speaking on a process I use for creating long-lasting storytelling platforms. No, you can’t codify creativity, yet time after time, I see my students...
by Luke Sullivan | Nov 10, 2015 | General
Hello again, Nancy C., of Hackensack, New Jersey. Thanks for your patience. As you — my remaining reader — know, it is a cardinal sin for bloggers to go any length of time without a new post. A blog can fall off the public’s radar. Audiences tend to...
by Luke Sullivan | Aug 20, 2015 | Advertising, Creativity, Digital, General
“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect;...
by Luke Sullivan | Aug 6, 2015 | Advertising, Digital, Education
In January, the fifth edition of Hey Whipple is gonna come out. I asked Edward Boches (digital smarty-pants from Mullen and now Boston U) to contribute and add his deeper digital smarts to the book. And he did. And with a whole lot of other revisions and new stuff,...
by Luke Sullivan | Jul 16, 2015 | Advertising, Creativity, Education, Luke Sullivan Speaker
Just got back from a fun speaking trip to Jacksonville and their AAF club. As always, I tell the audience I’ll send a signed copy of Hey Whipple, Squeeze This to the person who writes the funniest tweet during the talk. And by funny, I told ‘em, hey, if you think I...