by Luke Sullivan | Dec 15, 2013 | Advertising, Commentary, Creativity
On January 24th, someone told me Mike Hughes was sick again, and when I read his first blog posting it broke my heart. The first entry on Mike Hughes’s blog: I’m supposed to die tomorrow. Hope not. Two weeks ago, the doctors gave me two weeks to live. I’m...
by Luke Sullivan | Nov 11, 2013 | Advertising, Creativity
I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...
by Luke Sullivan | Oct 26, 2013 | Advertising, Creativity
During the Christmas break and over summer, I love to get out there and land speaking gigs, agency seminars, workshops. While I haven’t entertained at a kid’s birthday party, I’m flexible. The cool part is the first minute, but agents told me I...
by Luke Sullivan | Oct 24, 2013 | Advertising, Creativity, Digital
So I was givin’ a speech down in Sydney, right? Just before I left, I made a post here about the ten most recent finalists in the One Show Interactive. I noticed that TWO of them were from Leo Burnett’s Sydney office. TWO of them. Two entries from Leo...
by Luke Sullivan | Oct 23, 2013 | Advertising, Commentary, General Crankiness
Okay, I have the next viral branding stunt all figured. Just nailed it. We go to a college and randomly pick ten freshmen for an “interview” in some office on campus. Obviously, the room will be wired for video and sound and we’ll record everything that is said. The...
by Luke Sullivan | Oct 4, 2013 | Advertising, Digital
For your viewing convenience, I’ve gathered nine of the finalists in the One Show Interactive awards. Enjoy. Coca-Cola Leo Burnett, Sydney “Small World Machines.” http://www.thanksforclicking.com.au/smallworld_cyber-technology/ ...