by Luke Sullivan | May 7, 2014 | Advertising
Interesting article on the Super Bowl and its effectiveness as a medium. http://www.advantages-digital.com/publication/frame.php?i=206596&p=136
by Luke Sullivan | Apr 14, 2014 | Advertising, Creativity, Education, General Crankiness
Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you...
by Luke Sullivan | Mar 23, 2014 | Advertising, Creativity
Your portfolio is the only way an agency knows how good you are at solving problems creatively. You get one shot. That said, I’d like to dole out a little advice on the kinds of projects I think prudent to put in your first advertising portfolio. First off, no public...
by Luke Sullivan | Feb 27, 2014 | Advertising, Commentary, Creativity, General Crankiness
More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’ there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of...
by Luke Sullivan | Feb 5, 2014 | Advertising, Commentary, General Crankiness
I had, for a number of reasons, left out Coca-Cola’s “Beautiful” Super Bowl spot by W+K out of my ad picks of the year. The first reason being that it didn’t quite move me like my other options did. It was a spot that is worthy of the Wieden + Kennedy name: a larger...
by Luke Sullivan | Jan 20, 2014 | Advertising, Creativity, Digital, General Crankiness
Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god...