by Luke Sullivan | Feb 12, 2013 | Advertising, Commentary, General Crankiness
In your career you will hear many very stupid things. Your job, should you choose to accept it, is to keep a straight face and not laugh out loud. And this site just posted a nice series of some of the silliest client comments turned into posters. It’s very...
by Luke Sullivan | Feb 4, 2013 | Advertising, Commentary, General Crankiness
Everybody’s got their faves from the commercials on the Super Bowl. But let’s talk about the bottom feeders. (Okay, fine. As for favorites, mine happened to end up pretty far down the list of the infamous USA Today Ad Meter: the spot for Oreos (“Whispering in the...
by Luke Sullivan | Jan 30, 2013 | Advertising, Commentary, Creativity
Sorry I haven’t posted in awhile. Cardinal sin of bloggers, not to create new content. That, and sucking. But anyhoo, here’s an interview I did a while back with some nice folks in Romania. Here was their very nice intro. (I promise, the...
by Luke Sullivan | Dec 18, 2012 | Advertising, Commentary, General Crankiness
TO: Luke Sullivan, Creative Director FROM: Communications Manager Please move the 56th pixel on the 233rd row about a 64th of a inch to the left. Also, the dot in the “I” should come down one font size, but not the lower vertical slash of the i, just the little dot on...
by Luke Sullivan | Nov 4, 2012 | Advertising, Commentary, Creativity, General Crankiness
Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked. “Of course not. In the retail world, promotions are an essential part...
by Luke Sullivan | Oct 10, 2012 | Advertising, Commentary
Recently, my friend over at AdLand (aka daBitch) posted a thoughtful essay about the mean-spiritedness of some of the discussions at popular advertising sites. She wrote, “I’ve noticed an uptick of a particular style of comments recently. There are those who...