by Luke Sullivan | Apr 20, 2015 | Advertising, Creativity, Digital, Education
I love advertising competitions because they feature work I might not’ve seen but for the shows. The new Communication Arts Interactive Annual 21 just came out and I have done my readers the courtesy of picking out the top five projects featured in the magazine....
by Luke Sullivan | Apr 12, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio
Good morning, scribblers. Your substitute teacher this morning is Mr. Carroll again. You remember Mr. Carroll, a CD at Austin’s GSD&M. He’s here to teach us how to get jobs so please give him your full attention. YOUR SITE VS YOUR BOOK Yes, there is a difference...
by Luke Sullivan | Mar 30, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio
Recently I had the chance to meet with and talk shi…. talk shop with some 20 or so creative recruiters from agencies all over America. It was a great opportunity to ask a bunch of top agency recruiters what they look for (and don’t look for) in student portfolios. In...
by Luke Sullivan | Jan 26, 2015 | Advertising, Creativity, Education, Portfolio
I met Ryan Carroll when I worked at GSD&M in Austin. He was a young writer then, and now he’s a big shot, group creative director and won’t take my calls. It was his team that came up with last year’s Radio Shack spot on the Super Bowl:...
by Luke Sullivan | Jan 3, 2015 | Advertising, Creativity
“So we have this idea, okay?” says the young creative to the creative director. CD goes, “Great. So what do you have?” Creative says, “Well, okay, it’s not totally formed yet but it’s something about … “ Let’s hit pause on this scene right here, shall we? Roll the...
by Luke Sullivan | Nov 10, 2014 | Advertising, Creativity, General Crankiness
I think it’s a shame that so many people, when they become creative directors, forget what it was like being a creative. Most of them seem to forget what it was they themselves most needed, back when they were a workin’ creative. They forget what it was like. They...