by Luke Sullivan | Oct 21, 2014 | Advertising, Creativity, Digital, Education
I once read that smart companies should give away what they know. I didn’t get it at first but the more I read, the more I saw how these “generous brands” actually attract paying customers. Cool. So, with that in mind, here is a condensed version of...
by Luke Sullivan | Aug 25, 2014 | Advertising, Creativity, General Crankiness
In 1983 – for you English Lit majors, 30 years ago – I joined the creative department of a small agency in Richmond as hire #10 or so. I went on to work at medium-sized and large agencies, but my time at the Martin Agency I remember with particular fondness. For...
by Luke Sullivan | Aug 17, 2014 | Advertising, Creativity, Digital, Education, Radio
The world today is full of pain and bad news. In the streets of Aleppo, of Gaza, and Ferguson, Missouri, bad shit is happening. Which is why the world needs a really stupid blog like this one. It’s stupid mostly because I wrote it. But it’s also stupid because the...
by Luke Sullivan | Jun 17, 2014 | Advertising, Creativity, Digital, Social Media
Full disclosure: I pretty much copied and pasted all this content from various sites around the web, some from adweek, some from Cannes. Please do not sue me as I’m basically a very nice person. SURRENDER YOUR SAY Overview: Tourette Syndrome is widely misunderstood....
by Luke Sullivan | May 9, 2014 | Advertising, Commentary, Creativity, Education
A couple of weeks ago, a freshman ad student here at SCAD — Haley Kochersberger — contacted me and said she’d like to interview me for a “writing assignment.” I thought it was just one of those assignments students sometimes have, you...
by Luke Sullivan | Apr 14, 2014 | Advertising, Creativity, Education, General Crankiness
Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you...