by Luke Sullivan | Mar 23, 2014 | Advertising, Creativity
Your portfolio is the only way an agency knows how good you are at solving problems creatively. You get one shot. That said, I’d like to dole out a little advice on the kinds of projects I think prudent to put in your first advertising portfolio. First off, no public...
by Luke Sullivan | Feb 27, 2014 | Advertising, Commentary, Creativity, General Crankiness
More and more these days I’ve begun to think creativity isn’t the most important thing in an ad campaign. Heresy, I know, but I’m thinkin’ there is another way – possibly a better one – for a brand to stand out. See, the thing is we’re a nation of...
by Luke Sullivan | Jan 20, 2014 | Advertising, Creativity, Digital, General Crankiness
Open on Scene I: (In front of Hilton at SXSW Austin) I’m on the sidewalk, minding my own business, inside my bubble. My taxi pulls up and just as I’m about to hop in, I’m attacked. Some Jesus-y type of person is in my face telling me how his god is better than my god...
by Luke Sullivan | Dec 15, 2013 | Advertising, Commentary, Creativity
On January 24th, someone told me Mike Hughes was sick again, and when I read his first blog posting it broke my heart. The first entry on Mike Hughes’s blog: I’m supposed to die tomorrow. Hope not. Two weeks ago, the doctors gave me two weeks to live. I’m...
by Luke Sullivan | Nov 11, 2013 | Advertising, Creativity
I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...
by Luke Sullivan | Oct 26, 2013 | Advertising, Creativity
During the Christmas break and over summer, I love to get out there and land speaking gigs, agency seminars, workshops. While I haven’t entertained at a kid’s birthday party, I’m flexible. The cool part is the first minute, but agents told me I...