by Luke Sullivan | Oct 24, 2013 | Advertising, Creativity, Digital
So I was givin’ a speech down in Sydney, right? Just before I left, I made a post here about the ten most recent finalists in the One Show Interactive. I noticed that TWO of them were from Leo Burnett’s Sydney office. TWO of them. Two entries from Leo...
by Luke Sullivan | Sep 25, 2013 | Advertising, Creativity
“Be regular and orderly in your life, so that you may be violent and original in your work.” –Gustav Flaubert. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • I love that...
by Luke Sullivan | Jul 1, 2013 | Advertising, Creativity, Digital, Education
Alison Turner is one of our wonderful students here at SCAD in Savannah. Though she came here to study art direction or copywriting, she’s discovering a love of all things social-and-interactive along the way. Now even account planning is a possibility with...
by Luke Sullivan | Apr 29, 2013 | Advertising, Commentary, Creativity, Education
Here’s the thing. I went to a School School but now I teach at an Ad School. And it’s really different. At School School, you study the books they assign you, do the homework they give you, take the tests they hand out in class. You’re checkin’ the boxes so you...
by Luke Sullivan | Jan 30, 2013 | Advertising, Commentary, Creativity
Sorry I haven’t posted in awhile. Cardinal sin of bloggers, not to create new content. That, and sucking. But anyhoo, here’s an interview I did a while back with some nice folks in Romania. Here was their very nice intro. (I promise, the...
by Luke Sullivan | Nov 4, 2012 | Advertising, Commentary, Creativity, General Crankiness
Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked. “Of course not. In the retail world, promotions are an essential part...