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Guest post from Ryan Carroll on why you need to be more than just a CW or an AD.

by Luke Sullivan | Feb 9, 2015 | Advertising, Education, Interviewing, Portfolio

Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people. • • • • • • • • • • • • • • • • • • • • • • • • • • T-shaped...

Guest post: Ryan Carroll, GSD&M, on getting hired.

by Luke Sullivan | Jan 26, 2015 | Advertising, Creativity, Education, Portfolio

I met Ryan Carroll when I worked at GSD&M in Austin. He was a young writer then, and now he’s a big shot, group creative director and won’t take my calls. It was his team that came up with last year’s Radio Shack spot on the Super Bowl:...

A Condensed List of Some of the Stuff I Teach at SCAD.

by Luke Sullivan | Oct 21, 2014 | Advertising, Creativity, Digital, Education

I once read that smart companies should give away what they know. I didn’t get it at first but the more I read, the more I saw how these “generous brands” actually attract paying customers. Cool. So, with that in mind, here is a condensed version of...

10 Advertising Blogs You Should Follow. (Well, 11, If You Count Mine.)

by Luke Sullivan | Oct 13, 2014 | Advertising, Education

Courtesy of a site called No Ad School by Jared (no relation to Subway) I give you this nice listing of good ad blogs. I was in no way hurt or offended he neglected to include this humble blog. Didn’t bother me. At all....

Cool New Book Explores, Explains What I call “Problem Finding.”

by Luke Sullivan | Sep 15, 2014 | Advertising, Commentary, Digital, Education, Problem Finding

I just finished reading a really good book, a new title from Warren Berger, who’s been writing about the ad industry for a long time. Smart guy. Book’s titled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. What Berger calls “inquiry” or...

World Stops as Area Blogger Unveils New Look, Greatest Hits List.

by Luke Sullivan | Aug 17, 2014 | Advertising, Creativity, Digital, Education, Radio

The world today is full of pain and bad news. In the streets of Aleppo, of Gaza, and Ferguson, Missouri, bad shit is happening. Which is why the world needs a really stupid blog like this one. It’s stupid mostly because I wrote it. But it’s also stupid because the...
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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