by Luke Sullivan | May 9, 2014 | Advertising, Commentary, Creativity, Education
A couple of weeks ago, a freshman ad student here at SCAD — Haley Kochersberger — contacted me and said she’d like to interview me for a “writing assignment.” I thought it was just one of those assignments students sometimes have, you...
by Luke Sullivan | Apr 14, 2014 | Advertising, Creativity, Education, General Crankiness
Hey everybody. Particularly you ad students who were in the national ad competition last week: Professor Novak sent me an email last week giving me the results of the competition you all went to last week. Like him, I was truly bummed. Certainly not as bummed as you...
by Luke Sullivan | Jul 1, 2013 | Advertising, Creativity, Digital, Education
Alison Turner is one of our wonderful students here at SCAD in Savannah. Though she came here to study art direction or copywriting, she’s discovering a love of all things social-and-interactive along the way. Now even account planning is a possibility with...
by Luke Sullivan | Apr 29, 2013 | Advertising, Commentary, Creativity, Education
Here’s the thing. I went to a School School but now I teach at an Ad School. And it’s really different. At School School, you study the books they assign you, do the homework they give you, take the tests they hand out in class. You’re checkin’ the boxes so you...
by Luke Sullivan | Sep 17, 2012 | Advertising, Creativity, Education
Hall of Fame copywriter Tom McElligott hired me as a copywriter in January of 1979. (Insert age joke here. “Ha, ha, that was so funny. No really, that I’m old and everything.”) Aaaanyhoo, Tom didn’t have much work for me during that first month, so he parked me in a...
by Luke Sullivan | Aug 28, 2012 | Advertising, Creativity, Education
Anne Lamott is the author of one of my favorite books on writing – Bird By Bird. The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and...